Online buzz leads to rapid rise for Brooklyn pop heroine VÉRITÉ
New Torch Entertainment
The Internet is a strange place.
One minute, in the real world, you’re bustin’ your butt waiting tables, dreaming big dreams while writing songs in your head in between delivering sides of flapjacks. The next minute, in the virtual world, those songs are blowing up. Music fans around the world are singing your praises before you’ve even clocked out of your shift.
That’s how it happened for VÉRITÉ – the 24-year-old Brooklyn-based chanteuse known as Kelsey Byrne to her shift manager – who watched her song “Strange Enough,” from her debut EP Echo, jump to No. 1 on Hype Machine in a matter of hours.
Plaudits from Nylon, Idolator and BuzzFeed soon followed, with the latter declaring the electro-pop tune one of the best songs of the summer. With new music like the single “Wasteland” now trickling out and a growing number of publications naming VÉRITÉ one of 2015’s artists to watch, it’s already shaping up to be a pretty good year.
“It feels like a whirlwind, honestly,” says the singer, who will perform at The StubHub Music Experience in Austin on March 18. “I keep really low expectations, so for me I had this body of work and I was just really exited to start sharing it with people. It’s such a great feeling a when you put something out in the world and people seem to be on the same page as you.”
Having grown up in a musical household in upstate New York, VÉRITÉ’s vibrant dance-pop started taking shape in 2012, when she began working with producer Elliot Jacobson. What started as a long-distance collaboration eventually became Echo. In addition to “Strange Enough,” the EP contains jams like the anthemic rocker “Heartbeat” and the effervescent dance track “Weekend,” both of which have drummed up their own share of praise online.
Often compared to artists like Ellie Goulding and Jesse Ware, VÉRITÉ is currently gearing up for her first national tour.
“Lots of rehearsals,” she says. “Right now, we’re getting together two or three times a week and playing, so that when we’re playing the shows, we won’t have to think about the technical aspects, we can just have a good time. That, and sleeping.”
Good thing. If the last few months of hype are any indication, sleep is something VÉRITÉ can count on getting markedly less of this year. For the moment, she’s just thankful her music is beginning to take center stage.
“When I wrote that first EP,” she says, “I was waitressing and would write in the gaps of 50-hour work weeks. So it’s a different experience now. I have a lot of time to write. Gearing up for this tour, all I really have on the calendar are rehearsals. And just being able to sit for long periods of time and be creative is a new experience for me. It’s stressful, but it’s great.”
So does that mean she’s finally said goodbye to the bane of ever musician’s existence, the infamous day job?
“Not quite, but I’m almost there!”