Born in Seattle, but raised on Internet, Beat Connection take their electro-pop sound to SXSW
Photo courtesy of Grandstand Media and Management
Washington, after all, is much better known for launching guitar-heavy bands like grunge icons Nirvana or ageless rock heroines Sleater Kinney, or even indie-rock shoe-gazers Death Cab for Cutie.
Luckily for Beat Connection, however, their sound doesn’t come from Washington. It comes from everywhere.
“Beat Connection is kind of a product of the Internet,” says band founder Reed Juenger. “We’re not a local band; we don’t fit any scene here. And that’s because we are absorbing music from all over and seeing what’s happening in the world simultaneously on the internet. It’s led to the generation of the band.”
Beat Connection have crafted their indie-pop sound to incorporate notes of funk, hip-hop and R&B. They are a product of the endless supply of music available on the web, and a band emblematic of the information age: diverse, boundless and constantly evolving.
What started as two college DJs at frat parties on the weekends eventually transformed into a four-piece band with a 2012 debut full-length record, The Palace Garden.
Their newest single, “Illusion,” was released earlier this week, and they’ll perform seven shows at the South by Southwest Music Festival in Austin this month, including a spot on the final day at The StubHub Music Experience on March 19.
“It takes a lot of creativity to translate the songs to a live setting, but my bandmates are incredibly talented musicians,” says Juenger. “That makes it so we can explore things live. We like being able to step outside the confines of the original song. It’s been a liberating experience.”
Beat Connection are ready to bring that evolution to their second album, expected later this year. Work on the album dates back to 2013, and Juenger says the band wrote “hundreds of songs” in the process.
“We spent over a year working on the new record every day, just thinking about it constantly,” he says. “The ones that made it to the record are the ones that we all thought were awesome.”